Vision: Defining and Refining Product Ideas

Vision: Defining and Refining Product Ideas

visionOnce we’ve found a potential business opportunity, an idea we think may have a market, the next thing we need is a vision. As engineers and designers, our instinct is to go right to a solution and prototype, and skip the vision. But here at Novation Tech, we take the time to do it right and look into the future to define our vision.  

That’s right, we’re time travelers. Well, not exactly time travelers, but we try to envision how our idea might come to life in the future. We try to imagine in great detail, the final product. The look. The feel. As they say in design school – the form, fit and function.  

We try to imagine how our customers might use our product, what functions it must perform, and how well it must perform its functions. We don’t worry about how we can make it happen yet; for the time being we assume we build it to do anything we need.   

One valuable exercise is to design a one page advertisement for your future product. A sketch, a description of the product, a list of its capabilities, some specifications, and anything else you might look for if you were going to buy the product. It is a great way to define your vision.

Since you now have an idea and a vision, in the next entry we’ll discuss how you get from idea to vision.

Ideas: The First Steps on the Road to a Final Product

Ideas: The First Steps on the Road to a Final Product

ideaSeveral readers have asked how we get our ideas for products. We have several creative minds working on our team, each with their own interests and views. If left on their own, the ideas and projects would wander wildly. They would be fun and interesting – two of our goals –  but we are a business and need to ensure that our research and development resources are spent wisely. So how do we herd this bunch of cats?

In this and the next couple of blog entries we will take you through the process, from idea to innovation.

The first thing we do when we want a new product is to look for pain. Ouch… that doesn’t sound good does it? But as creative designers who are also entrepreneurs, we don’t want to develop a solution looking for a problem. We want to find a real life problem (pain) first and then find a solution. Finding what makes people unhappy, frustrated, dissatisfied, finding their pet peeves, is a great place to start in developing a new product. Think about it…what really bugs you about your day to day life? Dislike your alarm clock? Hate making breakfast/your boring commute/your uncomfortable desk? Hmmm. How many people are there who feel the way you do? Probably a lot. Chances are by finding the pain, you may have uncovered an opportunity for a profit making product or two.

So begin a collection of all those observations of what annoys people, how you can make a situation better, and we’ll show you how to take those ideas to reality.

In the next entry we’ll talk about Vision.

To Patent or Not To Patent: Protecting Your Intellectual Property

To Patent or Not To Patent: Protecting Your Intellectual Property

Intellectual Property is an important consideration for technology products. Here at Novation Tech, we are careful to investigate copyrights, trademarks and patents. Our designers have many patents, though they can be quite expensive to obtain. We thought it would be good to briefly discuss one aspect of patent law that is very important in terms of economics, but may not be well known — provisional patents.

The current US patent law is based on “first to file”, meaning the law gives a great advantage to the first entity (person, company) to file an idea for a particular invention with the patent office. That might sound very logical, but it could be that the first person to get an application in is not the first plego patenterson to have the idea. For example, you might have had a great idea for an invention months ago, but for one reason or another, you did not file for the patent yet. If at a later date, another person independently had the same or similar idea, but put in an application before you did, the law will favor them. Even though you had the idea first. Wow, it seems so unfair…whoever gets to the patent office first wins.

“First to file” seems especially unfair to an individual or a small business who does not have a large amount of cash to invest in a patent. In this cat’s experience–when all is said and don–it has typically cost somewhere between $10,000 and $15,000 to get to the point where the patent is granted.

But here’s the good news: you can file for something called a Provisional Patent that you should be able to do on your own, will give you an official filing date, protects you for twelve months and costs in the hundreds, not in the thousands, of dollars – even if you have a patent attorney help you.

Pretty cool huh? And, frankly, if you don’t have a few hundred dollars to produce a provisional patent, you probably should not be thinking about patents; just keep it all a secret and hope no one has the same idea as you. Trade Secrets are viable and effective ways of protecting an idea – just look at the story of Coca-Cola® to be convinced.

The moral of the story is: if you feel you need patent coverage and you have a great idea, don’t delay.

You can find all you need to know and even file for a provisional patent on your own on the US government’s USPTO web site.

And to help ensure your idea has not already been patented, search here for free.  You can also search a specialized Google patent site (uh huh, also free).

Prototypes vs. Finished Products: How Do We Get There?

Prototypes vs. Finished Products: How Do We Get There?

yellow steveThe Novation gizmos are all items that we designed for ourselves ‘cause we wanted them. They work and are fun and useful, but because we are using them ourselves, they are all handmade prototypes and not currently designed as consumer products. To share them with you, we need to:

  1. Get the costs down through modern manufacturing. It is fun to build the products by hand, but it takes time, and we know time is money.  
  2. Improve the user experience. Since we designed the prototypes, we know how to properly use the gadgets, but they are not always intuitive – so we need work on user interfaces, instructions and such; and,
  3. Improve the packaging to be more rugged and more attractive. Hey, don’t get the impression we don’t do solid designs…we do. For example, the prototype of Shot Light™ has been out in the weather all summer… through all sorts of crazy heat and lots of rain. It still works just fine. A data acquisition system we just prototyped was on a boat that unfortunately sank; we recovered it while ignoring shouts about water moccasins, dried it out, and the system works like new–we did not lose a bit of data.

The point is, the gadgets work great, but they are prototypes. How do we move them to products? We thought we’d give Kickstarter a try. We feel our products definitely appeal to the “crowd”, and Kickstarter will provide us with the funding needed to move our fun and useful toys into the mass market. So please look for our campaign(s) (and consider funding them). We’ll keep you posted with details and campaign launch info.

Shot Light™ Update: Driveway Basketball Just Got More Thrilling

Shot Light™ Update: Driveway Basketball Just Got More Thrilling

The catsbasketball at Novation spent the weekend working on (and playing with) Shot Light™. We discovered a few things we’d like to share.

Interestingly, our “professional” version is a lot simpler than the “driveway” version. You’d think it would be the opposite, right? Well, with the pro version (the one we’ll use for formal college and pro league games), there already exists a scorekeeper in charge of starting and resetting the shot clock. When the ball hits the hoop of there is a change in possession, the scorekeeper just presses a button and the shot clock is reset. You usually don’t have that luxury for our one-on-one driveway basketball games.

For the driveway version of Shot Light™, we do have a reset button that the player can press after a basket is scored. This resets the clock–just like the pro game–but what happens when you miss the shot? We added a sensor that can tell when the ball hits the rim and automatically resets the clock for missed shots. So cool.

For change of possession, we first tried a voice recognition system, but it had its drawbacks. It’s expensive and not very reliable in the heat of the game. So we created a small, wrist-worn wireless device. When the ball is stolen and possession changes, one of the players (the most reliable one) will reset the clock with a tap on the wrist.

The pro version has a set length of shot time, but we found that being able to adjust this time makes your driveway game much more fun. Shot Light™ driveway version can be easily set for a time of 35 seconds down to 5 seconds. Think about how crazy it will be to have a 5 second shot clock when you’re playing against your brother!

Get Ready For Dance Zone™

Get Ready For Dance Zone™

There are some songs that can really get your feet moving. In fact, you can’t resist. What are the songs that do it for you? For us? Here are a few: “Footloose”, “La Bamba”, “Shout”, “U Can’t Touch This”, “You Make Me Feel Like Dancing”, “Twist And Shout”, “Stayin’ Alive”, “Thriller”, “Sweet Home Alabama”, “Just Dance”, “What Is Love”, “Love Shack”, and yes, even “Ice Ice Baby”.

What’s dancing dancezonehave to do with electronic gizmos? Sometimes the cats here at Novation develop devices just because they are curious. Dance Zone™ is a case in point. We’re working on the facts that 1) dancing is better exercise than walking, 2) dancing makes people happy, and 3) people cannot resist dancing to some songs. We wondered what would happen if we made sections of walkways into “dancing only” zones. So we grabbed some infrared distance sensors, and Arduino, a couple of speakers and our favorite MP3 music clips. Poof…there you have it–a portable dance zone. We’re testing it out now on a college campus, and will make it available to you once it is perfect. (yes, of course we will show you some video clips…coming soon!)

Shot Light™: Introducing A Basketball Innovation

Shot Light™: Introducing A Basketball Innovation

Shot Light™

Like any good techies, the cats at Novation are always looking for new problems to solve. So when we had the chance to speak with the head of technology at the NBA, we asked what issues they might be having. We were told that the league is concerned with players losing track of the shot clock timer. Hmm. It seems that the game is so furious that the players need to focus on the action.

Honestly, we were a bit unconvinced that it was an issue, but since we love building things, we designed a solution we call Shot Light™. We tried it out. We’re far from pros, but we did discover that Shot Light™ makes playing pick up basketball a lot more fun. Rather than hogging the ball and showing off all of our moves, Shot Light™ ticking the clock down in its unique ways forces us to get the shot off in time. Yow, it opens up a whole new dimension.

We’re still experimenting and finding new ways Shot Light™ can make the game more fun and challenging. For example, you’ll have a whole new respect for the game of HORSE once you play against the clock! Check out our product page for more pics and videos of Shot Light™ in action. Available for sale soon!

Why Novation?

Why Novation?

stevecat sketchtwitterlogoFor the last few years we’ve been designing and building wild and wonderful devices for ourselves for various purposes…from fun electronic shoes, electronic basketball backboards and dance walking devices, to sophisticated instrumentation packages for machinery diagnosis and weather measurement. We were usually driven by curiosity–how will people react to pedestrian zones where they must dance? (answer: they laugh…a lot) Will the place kicker’s field goal attempt be knocked down by the wind? (answer: for sure) Can we make a portable airport moving sidewalk? (answer: uh huh, and it’s amazing) But sometimes we had specific needs that drove us to develop the devices–projects for sports broadcasters, industry leaders and government R&D. In all cases, we put a lot of time and thought into the devices, worked out the kinks, and thought they might be useful to many others around the world for fun and profit.

And so Novation was born!

We’re going to package our gizmos and put them on the website for all to see…and hopefully purchase. Please watch our site as the new devices appear once every  month or so. We hope you find them as useful and fun as we do!

Oh, and you may see a questionnaire or two on our product page–please fill these out when you can, they really do help us focus some of the details.